1955 - Birth of Benetton
1965 - Birth of Benetton Group
1986 - Benetton is listed on the stock exchange
Founding Fathers
The second generation
Edizione has built a path of entrepreneurship based on the creation of long-term value by responding to the challenges of change and always keeping the focus on people, communities, the environment and territories. A story of tradition and entrepreneurship, innovation and discontinuity, growth and passion.
The Edizione values which have made history
Entrepreneurship
One word to describe many skills, entrepreneurship is the ability to identify opportunities, know how to tackle complex challenges and promote positive change – all while keeping innovation, sustainability and shared value creation at the heart of a unified vision.
Italian DNA
Edizione was founded by Italians in Italy. Its DNA is expressed through the values and traditions of the place where it was born and is firmly rooted. Characteristics that are reflected by our core principles of entrepreneurship, quality, attention to detail, adaptability and commitment to a more responsible future.
Innovation
At times we wear the hat of venture capitalist, investing in companies that are on the cutting edge in terms of product and process innovation. In this manner we promote innovative solutions that respond to the challenges of the future and create lasting value while helping anticipate social and cultural change.
Passion
This is the strength that powers every project, bringing together commitment, vision and creativity. It’s that deep motivation which drives the pursuit of excellence, not only in products but also in relationships with our partners and the communities where we are present.
Discontinuity
For us, this is the courage that drives evolution and transformation, enabling adaptation to changing circumstances the world over. It’s also being able to break with traditional models to innovate and adapt to change, creating new opportunities, sustaining growth and anticipating the future.