Benetton Group

Synonymous with fashion Made in Italy, the Benetton Group has represented the values of the founding family since the 1950s: colour, sustainability, tradition and innovation, internationalism and value creation.

About the Benetton Group 

Benetton is one of the best known fashion brands in the world. Through its presence in key markets via a sales network of around 3,200 stores, the company has always paid special attention to the environment and the dignity of people. 

Since 1965, the group has had an established identity featuring style, colour, authentic fashion and quality at affordable prices, which is reflected in the strong and dynamic personality of its brands: United Colors of Benetton and Sisley.

stake

100 %

stores

~ 3200

staff

+ 5000

revenue

approx. 1 bn €

Revenue in 2024 

By geographical area

By business line

Milestones

1955
1965
1986
2012

The Benetton family starts production and sale of knitwear

The Benetton Group is born

Benetton is publicly traded

Edizione launches a takeover bid for Benetton

Investment case

The Benetton Group, from which the group's diversification stems, is a global Italian style icon, with a robust legacy in the fashion industry. Continued shareholder support ensures financial stability and a long-term strategic vision, which facilitates relaunch of the brand and consolidation in key markets. The commitment to integrated supply chains and durable products strengthens its attractiveness for sustainable value-oriented investors.

ESG approach

The Benetton Group promotes the care of people and communities, and mitigation of environmental impacts throughout the value chain.  
Over the decades, the Benetton Group's global expansion has been accompanied by a social commitment, manifested through a universal message of humanity and tolerance and implementation of supply chain oversight based on quality, competitiveness and transparency criteria, as well as on respect for ethical, environmental and labour law principles.  
In recent years, the Benetton Group has also approved various policies and objectives aimed at defining and monitoring its commitment and performance with regard to sustainability issues.

People

Christian Coco Chairman
Claudio Sforza Chief Executive Officer 
Giovanni Corrado Director