“Benetton Formula” is not just a chronicle of wins and losses. It’s the tale of a bold vision and a team spirit that fused technology, creativity, and courage
Conceived by the emerging production company Slim Dogs in collaboration with Sky, the film features extraordinary archival footage - some never seen before - and in 90 minutes recounts revolutionary insights, personal anecdotes, and dramatic twists that shaped an unprecedented sporting saga.
Benetton Formula emerges as a colorful and daring outsider, ready to challenge the most impenetrable elite of global motorsport. In less than ten years, this unconventional team rewrote the rules of the game and clinched two driver championships and one constructor title in 1994 and 1995. An impossible race, an unexpected finish line, a checkered flag that turns multicolored: the symbol of a revolution stamped with Italian creativity.
Telling this one-of-a-kind story are its key protagonists - and more. From Edizione’s Chairman Alessandro Benetton, then president of this extraordinary team, to Luciano Benetton, the pioneering initiator of the adventure. From Flavio Briatore, a restless mind with unconventional ideas, to Bernie Ecclestone, the man who forever changed Formula 1. From prominent team members - who helped shape its history for a short time or throughout its journey - like Davide Paolini, Peter Collins, Rory Byrne, and Ross Brawn, to world-renowned drivers - who were both part of and rivals to the team - such as Gerhard Berger, Martin Brundle, Ralf Schumacher, and Ivan Capelli.
And finally, last but certainly not least, some of the leading journalists - Italian and international - who lived, shared, and documented the Benetton Formula saga: Tina Brown, Giovanni Minoli, Pino Allievi, Guido Schittone, Damien Smith, Carlo Vanzini, and technical illustrator Paolo D’Alessio.
Because this is not just the story of a racing team. It’s the story of how Italian passion and creativity, combined with innovation and determination, can give rise to something truly extraordinary.
